Standards record the choices, details and decisions made during the design process. They can be life-saving to your brand or wayfinding program, allowing you and anyone who touches your brand to make consistent decisions.

Client Testimonials

  • Kim Wenger, AICP Director of Planning and Development

    I’m not sure I can say that our brand manual has saved us money. Actually, quite the opposite is true. We have spent money! Having a brand we could be proud of has caused the city to invest in gateway and facility signs, stationery and merchandise with our city logo. We look for more and more ways to get the brand out into the community.

    - Kim Wenger, AICP Director of Planning and Development
  • Jeff Siegler, Director of Revitalization

    The guide saves Heritage Ohio time and money consistently by allowing staff to refer back to an easily accessible guide that provides details for every design question that might arise, all while allowing us to maintain a consistent brand standard across all platforms.

    - Jeff Siegler, Director of Revitalization
  • Jenita McGowan, Chief of Sustainability, City of Cleveland

    The brand standards saved us time when working with consultants to develop metrics and our communications strategy. I assume that the time could equate to money saved as well.

    - Jenita McGowan, Chief of Sustainability, City of Cleveland