Seek shelter for your brand with standards
1. The Existing Brand
If you find that your brand has lost its way or is becoming diluted because the people within your organization, your stakeholders or external partners are not using it consistently or appropriately, it is time to set the rules!
2. The New Brand
Don’t leave your new brand to fend for itself — get it started on the right path with a Brand Standards Manual. If you are thinking about branding or re-branding, don’t forget to include this essential tool as part of your scope.
Our team will review your existing materials, systems and usage of the brand to begin organizing and establishing baseline consistency. We will conduct a Discovery Session that will help you communicate the Vision and Values of your Brand to ensure that all elements and uses align with these standards.
After reviewing all the assets, we will identify and define your primary brand elements, call attention to missing components and explore opportunities for brand expansion. We will develop the instructional language that will communicate how and when your brand should be used.
Once we have identified, clarified and organized all brand elements and assets, we will create and compile your manual. We provide both a custom-designed, hard-bound document as well as the electronic formats you will need for distribution to broader audiences.
Each project is unique, so we find that the best pricing comes from understanding the particulars of the job. If you’re unsure of what you might need, we recommend starting with the Audit. Audits typically start at $5,000 for branding projects. From there, we can outfit you with any additional services or tools you may need.